“I understand that you are very busy, if you can not help me at this time
could you point me to someone who might be able to?
Thank you so much for your time”
This gives them the out of not needing to help you if they are too busy. On top of that you receive a personal recommendation to this other person whoever it might be from a well respected individual. On the other hand I have never had the person refer me to someone else. A polite Short email is almost always effective.
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